Posted on 21/02/2013

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CCA Digital Generation Centre

Hello everyone, we hope you are all well and that you’ve enjoyed yesterday’s post.

After looking at why you shouldn’t be too hasty with Social Media we will now look at why patience is very important while waiting for results.

With many brands launching massive advertising campaigns on several social networking sites hoping to reach massive amounts of audience, it is sometimes difficult to wait for the results to come in whether positive or negative. It takes time to obtain any results from such efforts and in some instances it will take longer than usual depending on which platform is being used.

Take Facebook as an example, launching a paid advertising campaign there has a high probability of generating results quickly but on Twitter, due to the fact that it’s so easy to use a simple tweet as the advertising itself it will not be easy to track the results…

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